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Comscore releases India Internet usage numbers

July 23, 2008 · Posted in Stats and Numbers 

Comscore has released numbers related to the Indian Internet usage for May 2008. As per the report:

  • 28 million users in the age group 15 & older accessed Internet from home - work locations
  • This indicates a 27% jump in the Internet usage from last year 
  • India has one of the fastest growing Internet populations among the countries listed in the comScore world Metrix service
  • The 28 million still represents only 3% of the population leaving room for tremendous growth (I’ve talked about this before)

Some additional bits from the report:

  • Average Indian visitor is online 25 times a month with each visit averaging 28 minutes
  • Users in the 15-24 age group spent 12 hours online and are the heaviest users
  • Fastest growing web site categories include Map (64%), sports (60%), movies (55%), finance & news (52%)

The network of Google sites ranked highest in terms of visitors with nearly 20 million visitors.

  • Orkut had 9.3 million visitors (up by 39%)
  • Blogger had 7.3 million visitors (up 102%)
  • YouTube had 6.3 million visitors (up 131 %)

Only 6 of the top 15 sites are indigenous websites.

Read the release here.


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Comments

2 Responses to “Comscore releases India Internet usage numbers”

  1. Abhishek J on July 24th, 2008 3:22 am

    Comscore’ stats shud be taken with a pinch of salt
    * It doesn’t measure cybercafe traffic
    * It doesn’t measure traffic of people below the age of 15
    It is a good reflection of office-going and home internet usage only and under reports site stats by as much as 50% in some cases however its utility is as a good comeptitive intelligence tool

  2. pranav on July 28th, 2008 3:42 pm

    Abhishek,

    None of the metrics services are reliable enough

    http://www.startupdunia.com/2008/01/02/comparison-of-web-analytics-sites/

    http://www.startupdunia.com/2008/01/06/the-web-metrics-voodoo-strikes/

    but, yes all of these gotchas do hold for the India report :-)